Eric Elronde, CEO and founder of, The Angel Gown Initiative, is charitably repurposing old wedding dresses and formal gowns into beautiful Angel Gowns for infants who do not survive their journey into this world.

Please list links to your Website and Social Media Platforms here: 

https://tagi.co.za/
https://www.facebook.com/theangelgowninitiative/
https://www.instagram.com/tagisouthafrica/

Describe in detail what your Organisation does: 

Eric Elronde, CEO and founder of, The Angel Gown Initiative, is charitably repurposing old wedding dresses and formal gowns into beautiful Angel Gowns for infants who do not survive their journey into this world.

At a time of utmost grief and sorrow, an Angel Gown is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness. The Angel Gown Initiative assists bereaved families with an important practical issue: how to provide a passed infant with the greatest dignity and grace.

All Angel Gowns are hand-made and are a free donation. Donations are made to hospitals where grieving families are being assisted.

Angel Gowns are exquisitely handcrafted bereavement or funeral gowns made from donated wedding gowns and formal dresses for infants who are born sleeping, or do not survive an illness, or are born premature and do not make their journey home from the hospital.

How long has your Organisation been operational? 

TAGI was founded on 21 June 2017

In your opinion, what has been the most challenging aspect of running your Organisation? 

*Getting volunteers to commit on a long-term basis.
*Acquiring funding.

Describe your Nonprofit Journey in three words: 

*Rewarding
*Humbling
*Life-changing

Do you collaborate with other Causes? If yes, would you like to mention them? 

Yes:
*The Compassionate Friends
*NILMDTS
*Single Parents Helping Hands

If you had one Organisation wish, what would it be? 

To have a dedicated group of volunteers.

In your opinion, which skills do Nonprofits in your Country lack? 

The ability to work together.

Looking back at your Cause Journey, what advice would you give a newbie Organisation? 

Do proper research, planning and don’t rush into anything.

If you could change one thing about the Nonprofit Landscape, what would it be? 

To be more supportive of each other.

Which Cause achievement are you most proud of? Feel free to elaborate on why and include any links: 

The fact that it was supposed to be a once-off favour and within a year we went from that all the way to successfully registering an NPO, PBO, received tax exemption and S18A status. Our cause is a unique concept and a first for South Africa, yet we signed agreements with both Mediclinic and Netcare to roll out nationally – within our first year of operations. Here is a link to our achievements https://tagi.co.za/about-us/our-history/

Last question, if your friends had to describe your Organisation in three words, which would they use? 

*Honourable
*Amazing
*Noble

Leave a Reply